How We Build Coach Profiles & Rankings
How profiles are built
Each coach profile is assembled from primary sources first — the coach's own website, program pages, books, podcasts, and verified accounts — and then enriched with documented third-party context. We capture what they sell, the framework they're known for, their reported pricing, the platforms they publish on, and an honest read of their reception. Every profile is reviewed by Steven Ellis before it publishes.
We sort coaches into three tiers purely to set expectations about scope, not quality: Tier 1 household names, Tier 2 strong niche figures, and Tier 3 rising or long-tail names. The tier affects how much depth a page carries, not how favorably we treat anyone.
What our labels mean
- Reported — a fact, usually a price, that we could not confirm at the primary source. Shown with its origin and date.
- As of [date] — every price and follower count is a snapshot taken at publish or last update, because both move constantly.
- Documented — backed by a citable primary or court record, linked in the page's sources.
How follower and audience numbers are handled
Audience counts are pulled at the time a page is published or updated and dated accordingly. We don't silently carry forward stale numbers, and where a count is too volatile or unverifiable to be useful, we leave it out rather than guess.
How best-of rankings are scored
Our roundups rank programs on transparent, repeatable criteria: who the program is genuinely for, real and current pricing, the strength of its specific differentiator, and the quality of independent reception. We disclose on every roundup that Voiceloop is a content tool, not a sales-training vendor — we have no horse in the race, which is exactly why the ranking can be honest. Where Voiceloop itself appears in a "best tools" list, it's labeled as ours, with its real limits stated.
Disambiguation
Several names in this industry collide with other public figures or companies. We disambiguate deliberately in titles and copy — for example, separating Tom Ferry from his father Mike Ferry, or Cole Gordon of Closers.io from unrelated public figures who share the name — so a profile is never confused with the wrong person.
Spot an error in how a page was built? Write us at hello@voiceloop.app.
Frequently asked questions
What does the 'reported' label mean?
It means a fact — usually a price — comes from third-party reporting we couldn't confirm at the primary source. We show it with its source and date rather than dropping it, so you can weigh it yourself. Confirmed facts carry no such label.