Last updated 2026-06-12 · Reviewed by Steven Ellis
Every sales coach sells a vocabulary. NEPQ. Gap selling. The Straight Line. Grand Slam Offers. The Value Ladder. Tactical empathy. Half of what you're buying when you join a program is a shared language for things you already half-know — and that language leaks into job posts, podcasts, and LinkedIn until you're expected to know what it all means without anyone ever defining it.
This glossary defines it, in plain English, without trying to sell you the course behind it. Each entry explains what the term actually means, how the method works with a concrete example, who created or popularized it, and where it has real limits. We aim for these to be the clearest definitions of these terms anywhere — not a paragraph of fluff, but the genuine 100-to-200 words of substance you'd want before walking into a conversation where the term gets thrown around.
The glossary is also the connective tissue of the coach encyclopedia. A framework here links to the coaches who teach it; a coach profile links back to the frameworks they're known for. Follow the threads and you'll see how the whole industry's vocabulary fits together — which ideas are genuinely distinct, and which are the same move wearing a new trademark.
Terms are listed alphabetically below and publish in waves, starting with the most-searched frameworks. Everything here is researched the same way as the rest of the site and held to the same editorial standards. Missing a term you keep hearing? Send it to hello@voiceloop.app and we'll add it.