Who Is Samantha McKenna? #samsales Consulting & Show Me You Know Me®, Explained
Samantha McKenna is the founder of #samsales Consulting, an all-women B2B sales training firm. She is the creator of Show Me You Know Me®, a personalization framework built on demonstrating research-backed understanding of a buyer before asking for anything. Former LinkedIn Sales Navigator enterprise executive, 250+ clients served, recognized as a 2024 LinkedIn Top Voice.
| Company | #samsales Consulting |
|---|---|
| Flagship framework | Show Me You Know Me (registered trademark) |
| Niche | B2b Sales |
| What they sell | Corporate training, SMYKM playbook, executive branding |
| Reported pricing | Corporate custom |
| Platforms | LinkedIn (primary) |
| Website | samsalesconsulting.com |
Career and rise
Before she had a methodology, Samantha McKenna had a scoreboard. Over 15-plus years as an enterprise sales executive, she broke 13 sales records — a number she cites specifically, not as a boast, but as the empirical foundation for everything she teaches. Records don't happen in easy territories or with tailored winds. They happen when someone is doing something structurally different from the people around them.
Her most relevant posting was at LinkedIn, where she led enterprise sales for the Sales Navigator division. That assignment sits at an unusual intersection: she was selling a product whose entire value proposition is sales intelligence, to salespeople and sales leaders who would immediately evaluate her against the methodology she was advocating. Executing at record pace in that environment is evidence of something beyond polished delivery.
McKenna began creating content in 2011 and shifted into influencer territory by 2016 — five years before LinkedIn creator culture became a defined category. The early investment in audience-building gave her a distribution channel she owned before she needed it commercially. When she founded #samsales Consulting in 2019, she wasn't building a brand from zero. She was converting an existing professional following into a client pipeline.
The first year of #samsales reached 312% of annual revenue goal. That number is specific enough to be credible and unusual enough to indicate the audience-to-client conversion was efficient — consistent with what you'd expect from a LinkedIn Top Voice launching a training product to an audience she'd been educating for years.
The firm is all-women, a deliberate structural choice that McKenna discusses publicly as both a values expression and a hiring philosophy. As of June 2026, #samsales has served more than 250 clients across SaaS, technology, and professional services, and has grown to multi-millions in revenue with double-digit annual growth.
Recognition has accumulated in categories that are difficult to manufacture: Top 100 Global Sales Leader (2023), Top 50 Women in Revenue, Top 25 Women in Revenue, Top 20 Women in Sales Leadership, and a 2024 LinkedIn Top Voice award — the last of which LinkedIn grants based on editorial assessment of content quality and professional influence, not follower count. She is also a LinkedIn Brand Ambassador and LinkedIn Sales [In]sider.
Coverage in the Wall Street Journal, Fortune, and Newsweek placed her in front of audiences that don't default to sales-training content. Speaking engagements at Harvard Business School, Kelley Business School, and Kellogg School of Management reflect institutional credibility — business schools bring in practitioners when the framework can hold up in front of faculty and students who will interrogate the assumptions.
Her LinkedIn following sits above 100,000 as of June 2026. The firm has raised $110,000-plus for charity.
The Show Me You Know Me® method
The phrase is trademarked for a reason. Show Me You Know Me® is a specific, operationalizable framework, not a general encouragement toward personalization.
The core premise is that most B2B personalization is surface-level — it uses a buyer's name, company, and title without demonstrating any understanding of the buyer's actual context, priorities, or challenges. McKenna's argument is that surface personalization doesn't reduce friction; it signals that the seller did a LinkedIn lookup and nothing more. Buyers in complex B2B environments are sufficiently sophisticated to recognize the difference.
Show Me You Know Me® requires the seller to demonstrate research that goes beyond the public profile. This means understanding the buyer's role-specific responsibilities (not just their title), their company's current business context (not just industry), what's happening in their world that might make a particular solution relevant now rather than in six months, and — critically — what they have actually said publicly or done professionally that the seller can reference with genuine specificity.
The framework applies across the sales motion:
Outreach and prospecting — the first message is not an introduction of the sender's product, but evidence that the sender has done work to understand the recipient. The volume-personalization tradeoff that most sellers make (personalization is expensive, so blast at scale) is something McKenna challenges directly: she argues that the response rate differential on genuinely personalized outreach more than compensates for the per-message effort.
Discovery — the buyer should not be asked questions whose answers are publicly available. If the seller asks a buyer to explain something that a twenty-minute research session would have revealed, it signals either laziness or a scripted discovery process that doesn't account for individual context. Show Me You Know Me® applied to discovery means entering the conversation already knowing the obvious facts and asking only questions whose answers require the buyer's unique knowledge.
Executive engagement — senior buyers have shorter windows and lower tolerance for being sold to inefficiently. The framework scales up at the executive level: the research burden is higher, but so is the leverage of demonstrating it credibly.
The SMYKM Playbook, available as a downloadable resource on samsalesconsulting.com, operationalizes the framework into a usable reference. McKenna also runs this methodology through corporate training engagements that cover LinkedIn Sales Navigator mechanics, discovery call structure, and executive branding for sales leaders.
The LinkedIn-native orientation of the framework is not accidental. McKenna's institutional background at LinkedIn's Sales Navigator division gave her direct exposure to how enterprise buyers actually use the platform — what signals they send, what visibility they have into who's viewing their content, and how inbound-visible behavior changes buyer receptivity. The methodology is built on that intelligence.
Programs and pricing
| Program | Price | Notes |
|---|---|---|
| SMYKM Playbook | Reported free | Reported free as of June 2026; verify at samsalesconsulting.com |
| Corporate training | Custom | Contact samsalesconsulting.com; custom engagements |
| LinkedIn Sales Navigator training | Custom (within corporate engagements) | Included in training scope |
| Executive LinkedIn branding | Custom (within corporate engagements) | Included in training scope |
| Discovery call training | Custom (within corporate engagements) | Included in training scope |
No confirmed individual course pricing was publicly available at time of publication. The #samsales model is primarily institutional — companies engage the firm for sales team training and enablement rather than individual reps purchasing access independently.
Content engine teardown
LinkedIn is the single dominant channel for McKenna, and the content strategy uses that constraint deliberately. Rather than spreading across platforms at lower quality, the focus on LinkedIn means every post operates in the environment where her framework is most directly visible and where her audience's professional identity is most engaged.
The content falls into recognizable patterns. There are framework-demonstration posts that show Show Me You Know Me® applied to specific scenarios — a cold email rewritten with the methodology, a discovery question reformulated. There are performance-observation posts that cite specific numbers from her own career or her clients' results. There are provocations aimed at standard sales practices that she argues produce worse outcomes than practitioners assume.
The Wall Street Journal, Fortune, and Newsweek placements extend her reach into audiences that don't follow sales-training accounts — CFOs, HR leaders, and C-suite buyers who encounter her perspective through mainstream business coverage rather than through a deliberate act of following a sales influencer. That crossover matters for a framework built on buyer-side credibility: if the buyers she's helping sellers reach are reading about her methodology in the same publications they read for business news, it creates ambient familiarity.
The Harvard Business School, Kelley, and Kellogg speaking engagements function similarly. MBA candidates who hear the framework before they're in sales roles carry it into their careers as practitioners and eventually as buyers — a long-cycle brand investment that doesn't pay off in 90-day pipeline but compounds over time.
The 100,000-plus LinkedIn following (as of June 2026) was built over a fifteen-year content span, which means the audience pre-dates the founding of #samsales by nearly a decade. This creates an uncommon asset: a firm whose sales pipeline is driven by the founder's personal content rather than outbound prospecting — a structure where the methodology is demonstrated in the act of marketing the methodology.
Corporate training clients across SaaS, technology, and professional services represent the downstream conversion from that content engine. At 250-plus clients, the firm has reached a scale at which word-of-mouth and referral from existing client networks supplements the content-driven inbound.
Reception and track record
The 13 sales records at LinkedIn are the anchor fact — pre-company, pre-methodology-as-a-product, achieved inside one of the most scrutinized sales organizations in B2B because LinkedIn's own salespeople are the practitioners other companies benchmark against.
The 312% first-year revenue performance at #samsales is directionally consistent with a high-conversion launch from an established audience. It's also a number with precision that invites scrutiny: 312%, not "three times" or "exceeded plan." McKenna has consistently used specific numbers in her public communications, which is both a credibility signal and a reflection of the methodology — Show Me You Know Me® is built on the premise that specific evidence outperforms general claims.
Recognition across Top 100 Global Sales Leader (2023), Top 50 Women in Revenue, Top 25 Women in Revenue, and Top 20 Women in Sales Leadership reflects industry peer recognition in the sales-specific analyst and media ecosystem. These designations are researched and curated rather than self-reported, which distinguishes them from award-mill accreditation. The 2024 LinkedIn Top Voice award is the most verifiable of the recognitions: LinkedIn's editorial team issues it, the criteria are published, and it is not a paid designation.
The $110,000-plus raised for charity is cited publicly by McKenna and reflects an ongoing commitment that is unusual for a firm of this size.
Frequently asked questions
What is Show Me You Know Me®?
Show Me You Know Me® is a registered trademark of #samsales Consulting. The framework holds that personalization in sales must demonstrate genuine research — not just name-dropping the buyer's company or title, but showing you understand their specific role, priorities, and context. The methodology applies to outreach, discovery, and executive engagement, and is operationalized through the SMYKM Playbook resource available on samsalesconsulting.com.
What does #samsales training cost?
Corporate training engagements are custom-priced — contact samsalesconsulting.com for current rates. The SMYKM Playbook is reported as a free downloadable resource as of June 2026; verify current availability at samsalesconsulting.com. No confirmed individual course pricing was available at time of publication.
Is Samantha McKenna legit?
McKenna broke 13 sales records as an enterprise executive at LinkedIn's Sales Navigator division before founding #samsales in 2019. In her company's first year she hit 312% of annual revenue goal. The firm has served 250+ clients across SaaS, technology, and professional services. She has been covered by the Wall Street Journal, Fortune, and Newsweek, received a 2024 LinkedIn Top Voice award, and has spoken at Harvard Business School, Kelley Business School, and Kellogg School of Management.
Related coaches
Sources
- samsalesconsulting.com — official site — https://samsalesconsulting.com
- McKenna LinkedIn profile — https://www.linkedin.com/in/samsaleslinkedin/
- SMYKM Playbook — https://samsalesconsulting.com
- Wall Street Journal coverage — https://www.wsj.com
- Fortune coverage — https://fortune.com
Voiceloop is not affiliated with or endorsed by Samantha McKenna. This is an independent, editorially researched profile. Voiceloop takes no affiliate commissions from any program mentioned here. See our editorial policy. Corrections: hello@voiceloop.app.